February 21, 2025, marks the exciting rise of virtual tailoring in men’s fashion, as more brands adopt technology that allows customers to receive perfectly fitted, custom-made suits without stepping foot in a tailor’s shop. With the growing demand for personalized clothing and the convenience of shopping from home, virtual tailoring services are redefining how men approach bespoke fashion.
Leading menswear brands such as Indochino, Suitsupply, and emerging players like TailorFit are utilizing advanced 3D body scanning technology, allowing customers to input their measurements using smartphone apps or specialized scanning equipment. The data gathered is used to create a digital profile of the individual’s body, which is then applied to a virtual design process. From there, men can choose their preferred fabrics, cuts, and styles, and have a suit made to their exact specifications, delivered directly to their door.
The real innovation lies in the integration of augmented reality (AR) and artificial intelligence (AI) into these services. AI analyzes body shape, posture, and fit preferences, while AR allows customers to visualize how the suit will look on them in real-time, providing an interactive and highly personalized shopping experience. Some services even offer virtual styling consultations, giving men advice on choosing the right design for different occasions or personal style preferences.
“The beauty of virtual tailoring is that it combines the tradition of bespoke craftsmanship with the convenience of modern technology,” says fashion consultant Lucas Hale. “It’s about making high-quality, personalized fashion more accessible, faster, and easier than ever.”
As we move further into 2025, virtual tailoring is set to become a cornerstone of men’s fashion, offering a seamless fusion of style, technology, and convenience for the modern man. The future of custom-made suits is now digital—and it’s changing the way men shop.