February 9, 2025, marks the rise of virtual fashion influencers as the next big trend in men’s style, reshaping the way brands engage with consumers and promoting the latest trends. These fully digital influencers, powered by AI and CGI technology, are quickly becoming major players in the fashion industry, captivating audiences and driving online engagement for top-tier menswear brands.
Virtual influencers like “LeoVision,” “RogueStyle,” and “KaiBot” have already amassed millions of followers on social media platforms, showcasing the latest in men’s fashion from luxury streetwear to high-end formalwear. These influencers are not real people but entirely digital avatars that are carefully crafted to represent the cutting edge of digital style, often wearing exclusive collections and collaborating with global fashion houses to promote everything from everyday wear to limited-edition drops.
What sets these virtual influencers apart is their ability to be highly controlled, allowing brands to seamlessly integrate them into marketing campaigns without the unpredictability of human talent. Additionally, they allow for deep personalization and direct engagement with consumers, responding to followers in real-time and adapting to trends almost instantly. This interaction between virtual figures and their audience represents a new form of digital consumerism.
“The rise of virtual influencers is a natural progression of where digital fashion is headed,” says digital marketing expert James King. “They offer a level of creative freedom and consistency that traditional influencers can’t, all while engaging consumers in entirely new ways.”
As we head further into 2025, virtual fashion influencers are poised to play a central role in men’s fashion, driving the next wave of digital engagement and offering men fresh, innovative ways to experience style in the age of the metaverse. The future of fashion promotion is digital—and it’s here to stay.