Wales Bonner, the renowned British designer, has teamed up with Adidas once again to release a sneaker collaboration that’s turned heads. While the two brands have worked together on over 30 sneaker designs since their partnership began in 2020, this latest drop is something entirely unexpected. Introducing the Adidas Adios Neftegna – a legendary running shoe that has never been available to the public until now.
A Sneaker with a Storied Legacy
The Adidas Adios Neftegna first made waves in 2008 when it was worn by Ethiopian runner Haile Gebrselassie during the Berlin Marathon. On that iconic day, Gebrselassie broke his own world record by 29 seconds, finishing the race with a time of 2:03:59. Despite its historic significance, the Neftegna was never released to the public – until now. Thanks to Wales Bonner’s collaboration with Adidas, this remarkable running shoe is finally making its debut in the sneaker world.
The Return of the Iconic Design
Wales Bonner’s version of the Adios Neftegna stays true to the original, with only minor tweaks that give it a fresh look. The standout colorway of Light Yellow and Core Black is a direct homage to the classic design, while the bouncy Adiprene foam midsole remains unchanged. However, the new version boasts subtle updates, including exclusive logos on the tongue and insole, paying tribute to the collaboration. A nod to Wales Bonner’s menswear expertise, the shoe features luxurious suede accents that wrap around the lacing system and toebox, elevating the overall aesthetic.
Limited Edition Packaging
Adding to the exclusivity of the collaboration, the Adidas Adios Neftegna comes in a specially designed shoebox and includes a protective dust bag. These thoughtful touches provide collectors and sneakerheads with the perfect packaging for their new kicks, further enhancing the limited-edition nature of the release.
When and Where to Buy
The Wales Bonner x Adidas Adios Neftegna ‘Light Yellow’ is set to drop on September 10, 2024, at select retailers, including Wales Bonner, Adidas, and the Confirmed app. Although the retail price has yet to be revealed, the anticipation surrounding this release is already reaching a fever pitch. Fans of Wales Bonner’s unique approach to sneaker design are eager to get their hands on these historic shoes.
This collaboration marks a bold move for Wales Bonner and Adidas, showcasing a departure from their usual style while tapping into the rich history of running culture. Whether you’re a longtime fan of the designer’s work or simply a sneaker enthusiast, this is a release you won’t want to miss.