In 2025, a surprising sartorial trend has taken hold in urban centers across the United States: fly-fishing fashion, or “anglercore.” Once the domain of outdoor enthusiasts wading through rivers, the utilitarian aesthetics of fly-fishing gear have found a new audience among city dwellers seeking durability, functionality, and a touch of rugged charm in their wardrobes.
Anglercore’s rise reflects a broader shift in men’s fashion toward practical, purpose-driven clothing. This trend emphasizes garments that are not only stylish but also built to withstand the elements, resonating with a generation increasingly conscious of sustainability and quality craftsmanship. The appeal lies in the blend of heritage and modernity, where traditional outdoor wear meets contemporary street style.
Brands like Creek Angler’s Device and Barbour are at the forefront of this movement. Creek Angler’s Device, a Japanese label known for its enigmatic branding and limited releases, has garnered a cult following. Their pieces, often featuring subtle nods to fishing culture, have become coveted items among fashion enthusiasts. Barbour, with its storied history in British outerwear, has seen renewed interest in its classic Spey jacket—a cropped, waxed cotton coat originally designed for fly-fishing, now embraced for its vintage appeal and practicality.
The anglercore aesthetic has been further popularized by collaborations between outdoor brands and high-fashion labels. For instance, Fera’s Urban Fly Capsule merges fly-fishing heritage with urban sensibilities, offering coach jackets, graphic tees, and accessories that pay homage to the sport while catering to city lifestyles. Such collaborations highlight the versatility of angler-inspired fashion, bridging the gap between function and form.
Social media platforms like TikTok and Pinterest have played a significant role in anglercore’s ascent. Influencers and fashion-forward individuals showcase how to incorporate elements like cable-knit sweaters, waterproof jackets, and fishing vests into everyday outfits, inspiring a wave of DIY interpretations. The trend’s emphasis on layering and texture allows for creative expression while maintaining a cohesive, utilitarian look.
The cultural zeitgeist also contributes to anglercore’s popularity. Amid a growing appreciation for outdoor activities and a desire for escapism, clothing that evokes a connection to nature holds particular allure. The aesthetic taps into nostalgia and a yearning for simplicity, offering a sartorial antidote to the fast-paced, digital world.
Moreover, anglercore aligns with the broader “gorpcore” trend, where outdoor gear is repurposed for urban fashion. This movement champions the use of technical fabrics, functional design, and earthy color palettes, reflecting a collective shift toward mindful consumption and environmental awareness.
In essence, anglercore’s emergence in 2025 signifies more than a fleeting fashion statement; it embodies a lifestyle choice that values authenticity, resilience, and a harmonious blend of tradition and innovation. As urban men continue to seek garments that mirror their values and aspirations, the fly-fishing fashion trend is poised to remain a staple in contemporary menswear.