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Discover 20 Must-Know Men’s Fashion Brands for 2025

by Mens Newspaper Team
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Revitalize Your Wardrobe with These Lesser-Known Menswear Brands

Even the most fashionable men encounter periods of style stagnation, making it essential to explore new avenues for sartorial inspiration. While established brands serve well, introducing lesser-known designers can invigorate your wardrobe with fresh options. This piece highlights emerging and independent menswear brands that deserve your attention, detailing their unique offerings and appeal.

L’Estrange

Founded in 2013, L’Estrange redefines ‘smart casual’ with its innovative designs, merging the comfort of hooded sweatshirts with tailored elements. The brand has since diversified to include a full range of stylish staples like trousers and shirts.

Shop now at L’Estrange

Stiksen

Stiksen Caps

Stiksen, a Swedish brand, specializes in elevating the traditional baseball cap, creating luxury headwear without heavy branding. Their designs are intended to blend seamlessly with both casual and formal attire.

Shop now at Stiksen

Johann Wolff

Johann Wolff Eyewear

Johann Wolff tackles the issue of stylish yet affordable eyewear. Offering a variety of frames with a lifetime warranty on all products, the brand is recognized for its commitment to quality and design.

Shop now at Johann Wolff

Kleman

Kleman Footwear

Kleman has its roots in traditional French workwear, producing shoes that combine durability with style. Known for their moc-toe work shoes crafted using timeless techniques, Kleman’s collection is popular among both professionals and civilians.

Shop now at Kleman

Wax London

Wax London Collection

Established in 2015, Wax London creates tailored yet casual pieces that draw inspiration from London culture. Their overshirts are noted for their heavyweight and relaxed fit, available in various color options.

Shop now at Wax London

JAK

JAK Sneakers

JAK specializes in stylish sneakers with a focus on versatility and comfort. Their minimalist designs allow for easy pairing with various outfits, making them a flexible choice for everyday wear.

Shop now at JAK

Asket

Asket Essentials

Asket focuses on creating high-quality wardrobe essentials designed to last. Since its inception in 2015, the brand aims to provide men with basic pieces that are sustainable and timeless.

Shop now at Asket

Carl Friedrik

Carl Friedrik Leather Goods

Carl Friedrik, founded by two Swedish brothers, offers premium leather goods crafted by skilled artisans. Their collections include various styles of bags, each designed for both function and aesthetic appeal.

Shop now at Carl Friedrik

ISTO.

ISTO Collection

ISTO. champions sustainable fashion through premium basics made from organic materials. Their collection effectively marries style with transparency about production practices.

Shop now at ISTO.

David Gandy Wellwear

David Gandy Wellwear Attire

Created by supermodel David Gandy, Wellwear emphasizes comfort and functionality in high-end loungewear designed to be both stylish and practical.

Shop now at David Gandy Wellwear

The Resort Co

The Resort Co Collection

The Resort Co specializes in resortwear made from quality materials, focusing on stylish and functional pieces perfect for vacation settings.

Shop now at The Resort Co

Wahts

Wahts Collection

With its unique blend of athletic wear and luxury, Wahts offers minimalist pieces that seamlessly combine comfort and sophistication.

Shop now at Wahts

Luca Faloni

Luca Faloni Collection

Luca Faloni provides high-quality Italian menswear crafted from luxurious materials. The brand’s offerings include timeless wardrobe staples that capture a sophisticated European flair.

Shop now at Luca Faloni

Besnard

Besnard Menswear

Besnard revives traditional European styles with contemporary sensibility, focusing on versatile, well-crafted wardrobe essentials suitable for modern gentlemen.

Shop now at Besnard

Velasca

Velasca Shoes

Offering handcrafted footwear made in Italy, Velasca combines traditional shoemaking techniques with modern design, providing quality options at accessible price points.

Shop now at Velasca

Arket

Arket Apparel

As a part of the H&M group, Arket presents stylish, minimalist clothing, focusing on knitwear and casual wear that reflects the essence of Scandinavian design.

Shop now at Arket

A Day’s March

A Day’s March Collection

A Day’s March prides itself on its minimalist aesthetic, offering well-crafted wardrobe staples characterized by their functionality and timeless design.

Shop now at A Day’s March

Aurelien

Aurelien Apparel

Aurelien delivers Mediterranean elegance through its high-quality garments at accessible prices, offering a refined alternative to luxury brands without the hefty price tag.

Shop now at Aurelien

SIRPLUS

SIRPLUS Collection

Originating from humble beginnings at London’s Portobello Market, SIRPLUS has grown into a reputable brand known for its timeless styles and high-quality craftsmanship, including their signature Nehru jackets.

Shop now at SIRPLUS

ETQ.

ETQ. Sneakers

ETQ. is a Dutch sneaker brand recognized for its minimalist designs and high-quality craftsmanship. Their sneakers are versatile enough for various occasions, seamlessly blending sporty and refined aesthetics.

Shop now at ETQ.

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